By Mariana Zeitune for Winesur.com
Argentina is the market with the greater presence on social networks in Latin America. Wineries are not indifferent to this trend and many of them have incorporated online Marketing tools in their business strategies.
On Friday, December 2, the “MoM 2011 – Marketing On Line Mendoza” was held in Mendoza, Argentina. It was an event, organized by Rubén Calvo and Rodolfo Kustermann, which gathered the experts of the online Marketing and Communication world. Among the talks given in the event, some cases that successfully use these tools were mentioned.
Trivento case
“The online communication is a must in the corporate communication. Therefore, we developed an integrated plan of online and offline communication”, highlighted Victoria Acosta, person in charge of Marketing at Trivento winery.
“At the beginning, we defined our 2.0 identity and this way, we are closer to people. We reply constantly, we pay attention to the interests of the community’s members, and we are always updating our information. Our aim is to position... Read Full Article