Exports: What are the strategies of the most successful brands?

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Nota del dia 02-02-2012 2
By Gabriela Malizia y Laura Saieg for Winesur.com

In 2011, Argentina’s bottled wine exports dropped by 7% in volume. Nevertheless, several brands managed to keep on and in some cases, to grow.

According to data coming from the National Institute of Viticulture, wine and must exports (taking in consideration bottled, bulk wines and must) have garnered USD 1,033,953,070 throughout 2011, meaning a 20.26% increase, compared with 2010. Likewise, a 22.75% boost was also experienced in volume.
Various brands turned out to be successful. Here, they tell their strategy.
 
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