Web 2.0: Discount wines, the new way of buying

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Nota 31-01-2012
By Winesur.com

Just as Amazon revolutionized the way books are sold and Groupon has conditioned shoppers to expect daily deals on services and foods, a cluster of websites have upended the stodgy world of wine. 

At least a half-dozen online websites in the United States, a few in Britain and Australia and one or two in France promote wines, sometimes for as much as 60 percent less than retail, using social media.
 
But are they really good deals?
 
“I suspect these may be OK and may be occasionally even a very good deal for the casual drinker,” said Bill Marsano, a former wine editor of United Airlines magazine Hemispheres.
 
However he added: “Fussy people, those who think highly of their wine knowledge, who prattle about terroir, will... Read Full Article
 

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