Report: Women and young adults prefer screw-cap

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Nota_del_dia_19-01-2012

By Laura Saieg for Winesur.com

This conclusion was drawn from the last report released by Wine Intelligence, which also maintains that this kind of closures is gaining ground as a leading product in the United States and United Kingdom.

Wine Intelligence’s report also discloses that overall acceptance of screw-cap closures among American monthly wine drinkers —measured as the combination of those people who say they like them and those who are neutral about them— has risen to new high of 70%, up from 59% in 2008, suggesting that screw-caps are on their way to becoming a mainstream product in the world’s biggest markets for bottled wine.

Women, and consumers between 18 and 34, are most likely to find buying wine with screw-cap acceptable, while men and consumers between... Read Full Article

 

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