“Latin America, the coveted destination for Argentina”

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Nota_del_dia_24-11-2011 
By Gabriela Malizia for Winesur.com

With the great international crisis and logistic costs rising, neighboring markets are more desirable than ever for Argentine wines. Argentina led in Uruguay, Paraguay and Peru. However, it has to defeat Chile in Brazil, Mexico and Venezuela.

There are 35 countries making up the region of Latin America and the Caribbean. This incredible mosaic of diversity is tempting for Argentine wines: rich in tourism and luxurious hotels, apart from bars, restaurants, discount stores and supermarkets chains.

The main and almost exclusive competitor of Argentina is Chile in the 7 leading markets: Venezuela, Peru, Colombia, Brazil, Uruguay, Paraguay and Mexico. These destinations were analyzed in the cycle organized by “Área del Vino” for the Argentine Society of Wine (SAV).

“Chile will be our main competitor, as Latin America is not so attractive for our international competitors because it covers... Read Full Article

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