By Laura Saieg and Mariano Zalazar for WineSur.comQR Code, Foursquare, social games, conversation monitoring, are some of the innovative applications used today by Argentine wineries to position themselves on social networks. Three innovative cases are mentioned below.
Internet went into home, mainly into the pocket. For instance, Gonzalo Merino, director at WineSur, stated that “figures speak by themselves. In the world there are 7 billion inhabitants, more than 2 billion have access to Internet and over 1 billion use at least one social network, and 600 million use it every day. In average, a person devotes 37 minutes a day, mainly to Facebook and 78 out of 100 people have cellphones.” These figures were revealed at the ‘2.0 Workshops for wineries’ held in Mendoza, Argentina.
This way, during the conferences, some successful examples were mentioned, and it was explained the case of the virtual platform “VinPass”, the first social game for wine. (http://www.winesur.com/news/the-wine-game-uniting-winesur-and-vinpass).
Due to this reality, is that all brands want to be there, where all consumers are. However, in order to be there, it is necessary to attract them, draw their attention and innovate. Therefore, brands differ from each other.
Below, three examples of Argentine wineries well-positioned on the web:
Código QR – Caso Omnium
The Cepas Argentinas’ wine brand, Omnium, adopted this year the QR Code to one of its wines.
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