By Gabriela Malizia for WineSur.comMaintaining the value for money and working harder on geographic denominations and terroir differentiation to avoid “commoditization”, were some of the conclusions drawn by Argentina’s winemakers and international advisors.
Amounting to 30,000 hectares planted with Malbec, this grape variety showed a balanced growth in relation with demand. The moderate growth rates reported in exports and planting protect Argentine Malbec from “commoditization”. This is one of the conclusions drawn at the 2011 International Wine Forum by “The future of Malbec” panel, consisted of local winemakers Daniel Pi (Trapiche), José Galante (Salentein), Edgardo Del Pópolo (Doña Paula), Roberto de la Mota (Mendel Wines) and International advisors Paul Hobbs and Alberto Antonini.
An important advice given to keep in mind is that Malbec is a consumption driver not only in foreign markets but also in the domestic one. Daniel Pi highlighted: “we should to maintain its value for money, as the phenomenon of Malbec is not the only way to leverage Argentine wine sales, but also the value our wines offer. As regards domestic costs-dollar ratio, quality should not be reduced.”
One of the most repetitive topics developed during the Forum was the concern about...Read Full Article
