By WineSur.comThe Great Wine Capitals association has recently led a survey about the current situation of the wine industry in eight regions of great worldwide importance, focusing on the increasingly wine tourism activity.
Great Wine Capitals is a global network of nine important cities from both hemispheres, sharing economic and cultural values: worldwide well-known wine regions. Among the “new world wine cities”, Cape Town, Mendoza and Napa Valley are found, while Bilbao-Rioja, Bordeaux, Florence, Mainz y Porto are included among the “traditional European cities”.
One of the most interesting data derived from this survey is related to wine tourists’ profile. In general, they are men, aged between 36 and 55 years, mainly from the same country where the winery is placed. As regards winery visits, 70% of them are carried out during summer season.
Analyzing the economic results, it is concluded that the wine tourist’s average expense ranges from USD 30 in Bilbao-Rioja and USD 200 in Florence. The latter is the destination reporting the highest expense, followed by Napa Valley with USD 188. Furthermore, it is observed that the main benefits wine tourists contribute to a region are: its image development (69% of the respondents), followed by the increase in revenues (62%). On the contrary, 24% of the respondents mentioned the social responsibility and the raising of employment levels (35.6%).
In relation with promotion, the main channels are the Tourist Information Offices (68%), wine tastings (63.7%), and mailings and newsletters.
The wineries of the “new world” wine regions (Cape Town, Mendoza and Napa Valley) pay special attention to new social networks and Web 2.0 applications, while wineries from European wine regions stand out for implementing...Read Full Article
