By Gabriela Malizia for Winesur.comIt became the leader varietal in the 25 export destinations in 2010. Torrontés was the second variety with greater relative growth; more than 660 thousand cases of this emblematic white wine were exported.
During 2010, wine and must exports amounted to 864.5 million dollars, 12.5% more than in 2009, achieving a new historic record of exports measured in dollars. This way pointed out by the report carried out by Caucasia Wine Thinking for Wines of Argentina, considering the total balance of 2010 exports.
In December, 77.8 million dollars were exported; 21.1% more than in the same month in 2009. As regards volume, the monthly growth was 6.7%. Once again, bottled wine was the greatest contribution to growth in the last month of 2010. However, must and sparkling wines also stood out, with signs of recovery for the second consecutive month.
Malbec stood for 40.1% of the volume of bottled wine exports during 2010 (this percentage was 34% in 2009). Except in The Netherlands (Chardonnay) and Paraguay (blend red wines), Malbec was the leader variety in the main 25 destinations, with high share percentages on the total, which in most cases is higher than 30%. For instance, in United States, 60% of the volume was for Malbec, while this figure amounted to 48% in Switzerland, 47% in Mexico and 37% in Peru.
Torrontés, which was the variety with greatest growth in relative terms after Malbec, had a very good performance in European, Latin American (mainly Mexico and Brazil) and Canadian markets. This variety increased 35% in United Kingdom, where it is already the second most exported variety.
Strong consolidation of bottled wine
The driving force of growth was bottled wine again. It stood for 75.1% of the total turnover (650 million dollars) and 52.2% of volume, with 194 million liters.
During 2010, the profile of bottled wine exports was even more consolidated in varietals –which grew much more than.. Read full article
