Argentina is “hot hot hot” in the US

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ws-hotBy Ana Tagua for Winesur.com

This is pointed out by The Wine Economist -based on the December issue of Wine Business Monthly-, which distinguishes between what is “big” (where the most consumer dollars are going) and what is “hot” (the categories that show the fastest growth) in the US market. Argentina and New Zealand are included among the first places in this “hot” category.

The Wine Economist starts explaining that “most of the table wines that Americans drink are American – there is a very strong home country preference. Domestic wine sales totaled USD 6,524 million for the period covered here while imports accounted for USD 2,648 million.”

Then, the blog provides readers with a list of the big import countries, which supply the most imported wine as measured by total expenditures.

ws01-ing

According to the analysis provided by The Wine Economist, “as the table shows, Italy and Australia are #1 and #2 respectively in off-premises sales. It is interesting that France has....Read Full Article

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