Interview: Terroir work should be improved

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His presence in the “Power List 2011”, published by Decanter was not by chance. Only three Latin Americans have been included in the list, being one of them Nicolás Catena.
Pedro Parra has a vast experience and several degrees to talk, do research and advise on something that up to some years ago was an exclusive matter for French experts, “the terroir”. For that, he has become a worldwide reference.
In Argentina, Parra has been working on terroir for a long time. Firstly, he did it along with Matura Group. Nowadays, he provides advice for Chakana, Altos Las Hormigas, Finca Flichman, Familia Zuccardi, among others.
- What did you feel about your incorporation into Decanter’s list as one of the most influential men of the wine industry?
I felt so good; I think it was a recognition of many years of hard work on trying to understand the terroir to put a product with much more heart and soul on the market. I am so happy for it.
- Were you expecting this recognition?
Just a little, I knew that I had possibilities because I had been shortlisted in the “Power List 2009” together with other 8 people, but I was also aware that the chances of being selected were remote.
- How do you evaluate...Read Full Article

parra-01 For Winesur.com

His presence in the “Power List 2011”, published by Decanter was not by chance. Only three Latin Americans have been included in the list, being one of them Nicolás Catena.

Pedro Parra has a vast experience and several degrees to talk, do research and advise on something that up to some years ago was an exclusive matter for French experts, “the terroir”. For that, he has become a worldwide reference.
In Argentina, Parra has been working on terroir for a long time. Firstly, he did it along with Matura Group. Nowadays, he provides advice for Chakana, Altos Las Hormigas, Finca Flichman, Familia Zuccardi, among others.
- What did you feel about your incorporation into Decanter’s list as one of the most influential men of the wine industry?
I felt so good; I think it was a recognition of many years of hard work on trying to understand the terroir to put a product with much more heart and soul on the market. I am so happy for it.
- Were you expecting this recognition?
Just a little, I knew that I had possibilities because I had been shortlisted in the “Power List 2009” together with other 8 people, but I was also aware that the chances of being selected were remote.
- How do you evaluate...Read Full Article

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