Even though he shares one of the most important surnames in the wine industry and he is the son of the prestigious winemaker Nicolás Catena Zapata, Ernesto got on in life and today he makes high quality wines, which are well known in important markets.Ernesto Catena is part of the new group of wine-producers who make wines that are awarded abroad. In this article, he explains that it was a whole challenge to get his own space.
- What is the philosophy of Ernesto Catena’s wines?
I love the idea that there is a philosophy behind Ernesto Catena’s wines. If I could chose a feeling to pair with my glass of wine, that would be love. Wine arouses hearts and exalts spirits. I think wine may be a prelude to great talks and unforgettable evenings.
- With such an important surname within the wine industry, how did you distinguish yourself? Was it easy?
Every challenge is a chance to define who you are. Yes, it was a great challenge and I hope there will be many more challenges to face. I looked for the most interesting that was in me and I tried to express it in my wines in the best possible way.
- How are you working in the foreign market?
Such a difficult question! Every market has its own culture and the more we travel and know better who the consumers of our wines are, the more we try to find things in common and establish a symbiosis that makes us mutually happy.
- What are the winery`s growth prospects?
Persevere and succeed.
- Will you go for new markets? Which ones?
Peru, because of its excellent cuisine, Guatemala, because it is a very beautiful country, and every place where there are beautiful women and people are keen to enjoy life.
- Do you think it is necessary for wines to get great scores in order to be well known in a certain market?
That is the easiest way, but there are others. A good score would not be a condition for success but the rest at the end of the way.
- What are the winery`s goals?
I think we just have to focus on a final goal: to melt the whole world`s heart.
- What is your perception of the Argentinian viticulture, in general, abroad?
We are the new frontier of the world viticulture. This is our moment. We should not lose a minute.
- What does the Argentinian viticulture need to definitely take off to the world?
To be intelligent, win the world cup, dazzle, shine and capture the best of us in the wine.
- What do you think are the key strategies?
1) Include an attractive and novel message.
2) Focus all the energies in the message transmission.
- Malbec is the only flag Argentina may raise concerning quality wines?
Malbec is our icebreaker. Once we place the Malbec flag in the world, will see what the next step is.
Written by Ma. Soledad González for Winesur.com
Translation: Ana Tagua
Source: http://www.winesur.com/news/%E2%80%9Cevery-challenge-is-a-chance-to-define-who-you-are%E2%80%9D
