By Iñaki Ferreras for Rapidtvnews.com
Argentina's traditional pay-TV sales seconds fell 26.6% in 2011 at the same that online investment increased 86.6%.
According to a detailed annual report on the local media industry's ad sales by the Argentine Chamber of Media Agencies (CAAM), as far as total volume (TV and radio seconds, pages in newspapers and magazines, billboards, banners and other internet spaces), there was a decrease in international growth across all media in comparison to 2010, up 0.5% and a considerable drop on the 2010 figure of 8%.
This fall has been particularly noticeable in terms of pay-TV due to, says CAAM's report, “limitations applied to advertising on TV by Audiovisual Media Law 26.522." Public TV was also affected by the... Read Full Article