By Mariano Zalazar for WineSur.com
31% of consumers buy wine via Internet because of the convenience of receiving the product at home, whereas 24% choose it for the discounts. Nonetheless, delivery times are one of its weakest points. This data derived from a research conducted by La Cave à Vin.
At the end of July, La Cave à Vin shared with WineSur a report on the main features of Argentinian consumers. The research was based on the results coming from a survey of 600 consumers.
Although Argentina is taking the first steps into e-commerce, in the United States, it is well-developed in all sectors (textile, games, travels, food). “Wineries have taken advantage of this opportunity. Among the leading sites used to sell wine in the United States, it can be mentioned ‘wine.com’ or ‘wineaccess’”, introduced Laura Trolez, marketing and agri-food specialists, and representative of La Cave à Vin.
According to the report, among the advantages of using e-commerce as a means of buying, the convenience (31%) leads the list, followed by...Read Full Article
