By Anna Sanina for popsop.comPepsiCo’s Lay’s is launching an innovative promo campaign in Argentina. The campaign uses specific vending machines that ‘make’ the potato chips before consumers’ eyes after a real potato is dropped into the machine’s slot.
The Lay’s machine, which will soon debut in a Buenos Aires supermarket, features a complex system of tubes, flames and boiling water as the potato is seen going through six distinct steps: washing, peeling, cutting, cooking, salting and finally packaging. In the end, the consumer gets a...Read full article





















































































