Lay’s Argentina Will Make Chips before Consumers’ Eyes

E-mail Print PDF
User Rating: / 0
PoorBest 
laysvendingmachineBy Anna Sanina for popsop.com

PepsiCo’s Lay’s is launching an innovative promo campaign in Argentina. The campaign uses specific vending machines that ‘make’ the potato chips before consumers’ eyes after a real potato is dropped into the machine’s slot.

The Lay’s machine, which will soon debut in a Buenos Aires supermarket, features a complex system of tubes, flames and boiling water as the potato is seen going through six distinct steps: washing, peeling, cutting, cooking, salting and finally packaging. In the end, the consumer gets a...Read full article

Add comment

If you want to post a comment without delay and the captcha (puzzle code), then please register using the top right menu.


Security code
Refresh